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The Importance of Facebook Marketing for Businesses

Facebook Marketing

Facebook is growing day by day. New audiences are joining every day. The high number of businesses taking Facebook as a big opportunity to target a bigger audience directly, sending the product or service directly to the customer’s hand. In this article, you get a clear view of why Facebook marketing is important for your business. The benefits of Facebook marketing and how to promote your business on Facebook?

As a business owner, you already know, how big of an audience does Facebook have? With over a billion active daily users on Facebook. We cannot underline enough the importance of Facebook’s reach, especially for any kind of business. If you are having a small or midsize business Facebook will be a big opportunity for you to reach the bigger audience or customers within low expenses or no expenses. If you are trying to get customers’ eyes on your brand, business or service then Facebook is one of the best tools or platforms to leverage.

Why Facebook Marketing?

According to Facebook, Facebook has over 2700 monthly active users. Facebook as one of the biggest social networking platforms is rapidly picking up on Myspace in terms of total users, audiences and traffic. With more individuals exploring social networking sites, Facebook has become one of the prime online hotspots for marketing your business.

Facebook active user

People also connect with Facebook to learn more about their favorite products, organizations, artists and world events through it. By making Facebook business pages, it offers a particular promoting open door for businesses. Facebook pages can be created and promoted easily without any problem. 

Benefits of Using Facebook as a Social Media Marketing for Your Business.

Facebook pages enable to create a dialogue or interaction between users/customers and brands. It gives an opening to the companies to build and maintain relations with customers, whether new or current.

  • When it comes to marketing of your business, getting the feedback from the customer is of vital importance. It helps you to understand what are the customer’s expectations, what they are thinking about your products or services and their buying behavior. The feedback also helps you to market your business perfectly. Facebook allows users/consumers to post their feedback, experience on the products directly. It encourages the business to pull in more attention. It also gives your organization an opportunity to respond the right way. 

  • Including a personal touch. Being all around associated is significant for any small business. You should have the option to communicate with people and develop your contacts for example networking. Furthermore, the best approach to do that is through direct involvement. Facebook gives your brand that opportunity to have actual conversations with people. Consequently, you get significantly more close to personal experience.

  • Customer interaction and feedback. Having your business on Facebook by setting up a page is an extraordinary method to engage with your clients. You can get direct feedback and discussion about your brand from your target audience through comments or posts. Also, Facebook business pages grow your company website traffic. It helps in directing the audience to get direct access to your company website. Moreover, the Facebook business page also appears in the google or bing search results.

  • Facebook gives a brand introduction to a potentially new crowd/audience which at that point helps your business to position themselves in a better and unique way in the market.

  • Build up a community and network. With Facebook, you get the opportunity to create your own locale and community centering around your brand. All you just need to do is post links and content that is both significant and helpful for others. Furthermore, you can even promote a promotional campaign, event and contests on Facebook to give a motivating force for your clients!

  • Each time a Facebook user turns into a fan of your page, a notification is posted as a news thing which can be viewed by everybody on his friend’s list. It causes your business page to become famous online on Facebook along these lines making a base for getting new clients.

  • Search Engine Optimization (SEO) is a key part of any business that needs to build a presence on the web. Furthermore, perhaps the best approaches to do this is to have a Facebook page. All posts and links on your page are indexed via web crawlers/search engines. So having a page flowing with continuous content will give you a preferred position in the rankings.

  • If you aren’t already on the Facebook user, then you are conceivably losing your edge on the competition, who are without a doubt as of now on the stage. 

  • Facebook Ads. We’ve built up before that Facebook marketing incorporates both pages and advertisements. Facebook offers you the opportunity to set up an advertising campaign. You would then be able to assemble your campaigns and set your target segment for most extreme proficiency with your spending plan.

Are You Looking For Facebook Marketing Expert?

How to Promote Your Business on Facebook

Each independent company or small business should be on social media, particularly on Facebook. From its incredible ad choices to Facebook groups, Facebook has numerous tools businesses can use or all the new businesses should use. A strong Facebook presence helps you to draw in likely clients, communicate with clients and develop your business. 

In this part, we will be talking about different ways you can use Facebook for marketing. 

Regardless of whether you’re a major corporation or medium or small size business, Facebook is an amazing advertising tool to grow your business – it’s an incredible space to keep customers informed about your product or service, build up a brand identity, and expand your space.

Create a Business Page

If you want to have a strong and expert Facebook presence, you have to create a different page on Facebook for your business. This page works as your regular Facebook profile, but it’s for your brands or business. Additionally, rather than asking to “friend” somebody, users must need to press “like” a page to see its posts. 

A Facebook page is an extraordinary free promoting tool for any kind of business. These Facebook business pages let businesses identify themselves – it not just posting the product offerings and services, but in addition by sharing links, pictures, and posts on a customizable page to give a superior feeling of a business’ personality and character. 

Your Facebook business page is an extraordinary spot to build up your brand identity to your customers. Facebook is the place you can relax the tie a bit – don’t be afraid to be entertaining. Make your Facebook business page more attractive, fun, and audience friendly.

At the point, when you set up your Facebook page, you’ll notice there are a great deal of options to customize it. You should include as much information about your business as possible, including your business location, contact info, website, business hours, services that you provide, products, and so on. Also, it is important to add a profile and cover photos that reflect what your business does.

Post Regularly

Regularly posting helps you to get contact with your clients or stay live in front of your clients. To use Facebook to promote your business, you have to set up a Facebook page – you have to post regularly. 

According to “Katie Campbell”, Social Media Manager at Fundora; “Post as regularly as possible and, at least, once every day.” Your crowd and clients need to feel like they know your business and can relate/connect with you. 

It’s important to post regularly,  it’s similarly as imperative to post quality content. Campbell recommends posts that share in the behind-the-scenes information and photographs about your representatives and that shows off your items or services. This shows your devotion and dedication to straightforwardness, transparency and quality. 

In case, you aren’t sure what your clients want to see, try. You can use Facebook’s survey highlights to ask what they want to see or investigate Facebook Page Insights, which helps remove the mystery from sharing. 

Facebook Insights is free for each business page and it helps to show significant information, for example, the number of people engage with each post and the number of people it reaches.

Promote Your Page

If you create great content and you want people to read your content, then you need to promote it. What great is sharing and making extraordinary content if nobody sees it? Fortunately, there are approaches to build a following on Facebook. At the point, When you first create your page, send invites through Facebook to your present Facebook listed friends or customers.

Conventional advertising procedures can help you with growing your audience. You should put a link to your Facebook page in your email signature, messages option and on your business cards. Also, it is good to add all of your social media profiles on your website and any advertising materials you produce. 

Put an exceptional coupon or advancement on your Facebook page, and inform the customers to like your page to get the arrangement/deal. You just need to create a simple and memorable Facebook page name and URL, it helps to promote easily.

Promote Your Page Offline Too

Promoting Facebook pages off-line also can be very helpful to grow your audience. Promote your Facebook Page on the entirety of your print advertising materials including business cards, menus, flyers, signs, gift card, t-shirts — anyplace it tends to be visible. 

Mention about your Facebook page whenever you talk with your friends, workshop, class or meeting. You can even include a picture and link to your page for your slide deck.

Engage Your Followers

Facebook’s new algorithm favors posts and pages that make engagement. Before you post anything on Facebook you need to be careful and you need to ask yourself if it will create a conversation. Also, it is important to remember that Facebook is a social media platform, so you need to be social and you need to post something that can be helpful for others. 

According to Campbell told in Business News Daily; “Business should cooperate with followers by responding to customers or audiences comments, questions and concerns.” “Use your Facebook page for what it’s intended to be: a social site. By communicating with your clients on the Facebook platform will help you to know your customers’ needs by hosting polls and responding to reviews.” 

The process of engagement with your clients is posting quality contents. When the content is great, helpful for others, or useful then the audience will always love to keep in touch with you and they become your next customer. Moreover, for best outcomes, attempt to be friendly and conversational. Keep updating timely and respond to customers comments and private messages.

Don’t Forget Your Existing Social Following

Other social media networks also can be helpful for your business marketing. If you’re active on other social media networks, such as; Twitter, Pinterest, or LinkedIn, promote your Facebook page on those platforms as well.

It will help your business to get more audience. Your fans will be happy to connect with your business from any social media platforms they can.

Create a Facebook Ad

Facebook Ad is an easy way to reach more audience and get high traffic to your website. It also helps you to get your page in front of a new relevant audience. You can use Facebook’s targeting feature to reach people. It helps you to target an audience based on their character such as age, gender or location.  Also, you can use Facebook’s Custom Audiences feature to create your email list to retarget them in the future.

Overall social media marketing specifically, on Facebook is a great platform to promote any kind of business. It is easy to use and easily understandable to your customer’s behaviors. Also,  Facebook gives various free options to promote your business.

Author: Farhad Prodhania

CEO & Founder of OFB GmbH. 

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