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Top 10 SEO Tools To Optimize And Grow Your Business Websites in 2020

Top 10 SEO Tools

Due to the rapid growth of digital marketing every business must have their own website. Building a website is the simple part – getting it positioned in web crawler results is a genuine challenge. It’s even more challenging when you have just started out.  Do not worry! we are living the best times of our lives – we have the free world of the Internet! There are hundreds of free online SEO tools, some free, some paid — that can help you to look at your own site the way that Google sees it and at the same time it can  help you to achieve your goals and track them.

 To make it easier for you, in this blog we are going to discuss top 10 SEO tools based on rank and review that will help keep your company’s website on top of Google searches.

Why do marketers use SEO tools and how is it helpful to them?

There are so many reasons markets use SEO tools. Firstly,  there are so many aspects in SEO that manually handling all the processes and requirements is quite impossible. Moreover, it allows them to focus on the elements of a website that Google deems important. 

There are so many ways SEO tools help marketers. Firstly,it helps markers to optimize a website’s rank in the searches of visitors and potential customers. Additionally, it helps them to analyze a website content or link building, or for keyword research and tracking. Finally, it helps them to stay ahead of their competitors.

Top 10 SEO Tools

1. SEMrush:

Cost: Free

Purpose: Keyword Research

Semrush Seo Tool

SEMrush is one of the fan-favorite SEO tools among all SEO tools in the SEO community. Marketers love it due to the easy accessibility in rankings and changes to them as well as new ranking opportunities. There are so many features offered by this SEO tool such as:

  • Comprehensive keyword research and domain analytics. 
  • Performing an in-depth analysis of backlinks.
  • Desktop/mobile search breakdowns. 
  • Project-based SEO campaign structure 
  • Keyword suggestions and proactive SEO recommendations.
  • Extracting insights about the strategies used by competitors.
  • Finding out competitors’ advertising strategies.
  • Develop content outlines, brand mention monitoring.
  • Analyze client’s keyword rankings.

2. Ahrefs

Cost: $99/mo for Lite Plan

Purpose: Keyword Research & Website Audit

ahrefs backlinks checker

Ahrefs is one of the most recommended and advanced SEO tools online. It helps to examine your website property and produces keyword, link, and ranking profiles to assist you make better decisions on your content. It offers four types of tools such as site explorer, content explorer, keywords explorer, site audit.Markets use Ahrefs to analyze top pages, most shared content, and anticipated traffic for any domain. It offers some common features are 

  • Competitor tracking against your given keywords.
  • Automated site auditing
  • keyword research, rank tracking, competitor. research, SEO audit, viral content research.
  • Top 100 backlinks of a website.
  • Most common anchor texts.
  • URL Rating and Domain Rating.
  • In-depth SERP analysis.

3. Google Analytics

Cost: 100% Free

Purpose: Website Traffic Analysis

Google Analytics

Google Analytics is one of most powerful SEO tools for keeping a close eye on the website traffic. Google analytics help to get useful information about how many users are currently active on your site, the total number of visitors and page views for your site, where they come from, what kind of devices they use. Moreover, Google Analytics provides information regarding the following issues as well…

  • Organic traffic.
  • Bounce rate.
  • Traffic sources.
  • Time on site.
  • Page speed.

4. MOZ

Cost: Free 30-day trial, then paid plans from $99/month

Purpose: Website Analysis


Moz is an advanced SEO tool that provides an all-in-one SEO service for increasing your business’ search ranking. Moz not only helpful to tracks the performance of your keywords and your search visibility, but also super helpful to identify “crawlability” factors, such as duplicate content and redirects that could be influencing your SEO performance

Moz offers some key features…

  • Help to identify SEO opportunities, track growth, build reports, and optimize their overall efforts.
  • Give detailed guideline on how to enhance the search visibility of particular pages (add more content, add an image, decrease your title length, etc.
  • Provide reports on errors your site is facing (missing descriptions, 400 errors, duplicate content, so on).
  • Give great insights into how your website is performing and how you can improve it
  • Allow you to see which pages and search terms your competitors are performing well and compare your site’s traffic and optimization with your competitors. 

5. Google Search Console (GSC)

Cost: 100% Free

Purpose: Website Analysis

Google Search Console

Google Search Console (GSC) is one of the best  SEO software for finding the site related issues. It can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. Moreover,  it can give detailed information about your website keywords. For example, what keywords and keyword phrases your content is ranking for. 

In particular, GSC is perfect for:

  • Detecting whether your site has been contaminated with malware.
  • Verifying the responsibility for sites.
  • Monitoring and preparing comprehensive report about SEO-related website health and standing of your websites.
  • Improving post headlines, post descriptions and even how to upgrade the body of the content.
  • Checking your site’s rankings in the SERPs.

6. Ubersuggest

Cost: 100% Free

Purpose: Keyword Research and Optimization tool

Ubersuggest SEO Tool

Ubersuggest is a keyword finder and optimization tool developed by Neil Patel that helps you to quickly learn keyword information for new content, a discoverer device that encourages you to distinguish catchphrases, and furthermore the inquiry purpose behind them by showing the top positioning SERPs for them. From short to long-tail phrases, you can locate the correct terms to use on your site with several proposals from this free incredible keyword device. Some exclusive features are:

  • Provide information about key metrics like keyword volume, competition, CPC, and seasonal trends.
  • Help to determine keyword for worth targeting in terms of organic, SEO and paid, PPC.
  • Provide keyword information in seconds including the top ranking content, the difficulty to rank for a given keyword, and the cost for paid SEM.


Cost: Free and paid (premium) 

Purpose: Content Analysis


Yoast SEO is considered one of the best SEO tools to optimize meta tags , pages for keyword use, content generating sitemaps and much more to create SEO friendly content with just a few clicks. It can help you with a lot of SEO-related activities. The Yoast SEO tool can help you:

  • To create internal and external link, XML sitemaps, redirect attachment pages to the parent URL, noindex-ing tag pages.
  • Provide suggestion to optimize meta tags and content.
  • Enhance your writing by giving you recommendations.
  • To build the custom title tags and descriptions for individual pages.

8. Screaming Frog's SEO Spider

Cost: The LITE version is free (with limitations), and the paid plan is $160/year

Purpose: Website Analysis

Screaming Frog

The Screaming Frog SEO Spider is considered one of the best SEO tools by most of the marketing experts. It works exceptionally well when it comes to finding and fixing technical SEO issues. For example, fix issues related to content, redirection, link building, a quick audit, and a complete in-depth understanding of the website. It is designed specifically for SEO-minded which finds and fixes technical SEO issues in seconds. Expert uses Screaming Frog to see how much time Screaming Frog saves when it comes to auditing a website for the SEO performance. Almost every expert has the best commendation with regard to the speed at which this instrument works. 

Some key benefits of Screaming Frog:

  • It will help you to crawl client and competitor sites and get a broad overview of what’s going on.
  • It allows users to see if pages are returning 404 errors, finds word counts, gets a list of all title tags and H1s, and analytics data all in one place.
  • It informs you of duplicate content, errors to fix, bad redirection, and areas of improvement for link building.
  •  You can find opportunities for quick fixes and see which pages are driving traffic.
  • It gives users chance to run a quick audit and come away with an understanding of what’s going on.
  • it creates a report of possible issues (like HTTP header mistakes, javascript rendering issues, enlarged HTML,  and crawl errors).

9. SpyFu

Cost: Paid

Purpose: Keyword Research

SpyFu SEO Tools

SpyFu is one of the best-known paid SEO tools for digital marketers due to a deep feature set, excellent reporting, and solid support for digital marketing and advertising. It offers a lot of features such as.:

  • Offers a variety of keyword search and management tools in an affordable price range
  •  Help to check out  what keywords we are losing rank for.
  • It offers the Kombat tool where you can see what keywords your competitors have gone after that you have yet to use.
  • Help to take care of your content / keywords that are falling.
  • Provide useful guideline to write competitive and new content.
  • Help to track backlinks and offers ongoing site monitoring and unlimited search results.

10. KWFinder

Cost:Mangools Basic – €29,90 per month, Mangools Premium- €39,90 per month, Mangools Agency- €79,90 per month

Purpose: keyword research

KWFinder SEO Keyword Tool

KWFinder is one of the best SEO tools for finding long-tail keywords that have a lower level of competition. The following features that make KWFinder a preferable keyword research tool for many SEO experts.

  • KWFinder offers the best keywords and runs analysis reports on backlinks and SERP. 
  • It  determines the website’s ranking and also tracks improvement based on a key metric.
  • It tells you how many links you will require to rank for that keyword.
  • It proposes a huge amount of keyword thoughts which you can utilize and make your site to rank for.
  • It compares at the recommendations dependent on measurements like volume, CPC, competition, and so forth.
  • It provides ad hoc keyword search at a fair price which any business can easily afford.
  • It offers the most accurate SEO difficulty and exact search volumes.

Bonus Topic: Google Keyword Planner

Cost: Free

Purpose: Keyword Research

Google Keyword Planner

If you want to increase more traffic on your website from Google. You first have to do keyword research to understand what people are actually looking for.

Luckily, by using Google Keyword Planner (formerly the Google Keyword Tool)  you can do it easily. Google Keyword Planner introduced by Google which is completely free. To get access to Google Keyword Planner, you just need to have a Google Ads account. It’s a very powerful keyword research tool and has some amazing features like..

  • Create the right content.
  • Find top performing PPC keywords.
  • Optimize your presence.
  • Build and track keyword groups.
  • Pick the right keywords.
  • Discover new keywords.
  • Research keywords.
  • Get bid estimates.

Final Thoughts

That wraps up the list of Top 10 SEO tools that experts actually use. Hopefully, this list helped you to ease the process of optimizing your website for search engines and make your website the greatest. Additionally, it will give you a suggestion to determine what your next SEO software purchase will be. Moreover, it helps you to create amazing content, rewriting the previous copy, redesigning the web pages. Make sure to read the whole list. To know more details check out our other SEO blog as well (The benefits of SEO – Why businesses need SEO to tak their brand to the next level). In case you’re on a careful spending plan the vast majority of these tools have free highlights or preliminaries you can mess with. Give them a shot.

Are You Looking For SEO Services To Achieved Your Business Goals?

Contact us now to get the best SEO service with in reasonable cost. 

Article Writer | Author: Masud Mofty

Social Profile: Linkedin

Author: Farhad Prodhania

CEO & Founder of OFB GmbH. 

6 thoughts on “Top 10 SEO Tools To Optimize And Grow Your Business Websites in 2020

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